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How to Look at and Evaluate Art


Everyone has their own unique ways of looking at art, but people who look at art professionally, like gallery owners, experienced collectors, curators, critics and other informed individuals look at art very differently than the rest of us. With any art they are interested in, the inspection process is slow, deliberate, detailed, comprehensive and complete. Nothing is left to chance.


How to Make Art That People Really Care About

Credit: Artwork Archive

This critic watches over the painter’s shoulder as they prime their canvas. It’s there when the sculptor breaks out those first, fresh blocks of clay. It questions the photographer as they look through their negatives. And it shouts at them all,  “Is anyone even going to like this?!”


9 Things You Should Give Up to Be a Successful Artist

Credit: Artwork Archive

As artists, we are often told to take every opportunity that comes our way. You never know who could be at that next gallery opening, what connections you will find at that event, or what could lead to future opportunities.

But, sometimes, it’s less about saying “yes” and more about knowing what’s ok to give up. 


How to Make Money as an Artist on Instagram

Credit: Artwork Archive

“I can post a painting and it will sell before the paint is dry,” explains Ashley Longshore, who sells her eccentric pop art for upwards of $30,000 straight off of Instagram.

And, she’s not the only one. Artist Chris Austin enjoys “flash sales” of his latest work, getting emails from eager buyers within minutes of posting on Instagram.


How to Be Inspired by Other Artists Without Copying Them

Credit: Artwork Archive

As artists, we always have our antennae up, ready to be inspired. When it comes to the work of other artists though, it can be a tricky tightrope to walk. It’s all too easy to love another artist’s work so much that it unwittingly or otherwise seeps into our own. Especially since, as artists, we’re curious and always want to be developing our skills and abilities.


Artistic Budgeting

Credit: The College Art Association | Elaine Grogan Luttrull

Elaine Grogan Luttrull outlines five basics steps to help individual artists with managing their finances. Feel free to download and use the example budget as you listen to the podcast.  

Elaine Grogan Luttrull is a certified public accountant and the founding owner of Minerva Financial Arts, a company devoted to improving financial literacy among artists and arts organizations through tax services, budgeting support, business planning, and education. She teaches at Columbus College of Art and Design in Columbus, Ohio.


Want to Know How to Handle Rejection as an Artist? Lean In.

Credit: Artwork Archive

Rejection is something that every professional artist will face in their lifetime—most likely a multitude of times. Frankly, rejection hurts. There is no way around it. But, it is important not to crumble in the face of rejection. Instead, let it help you grow. 


7 Artist Residencies With Career-Launching Power

Credit: Artwork Archive

Lacking the inspiration, resources, or concentrated time needed to take your art career to the next level? 

Artist residencies allow artists to take a break from the ordinary routine of studio and home life and feed your creativity. But, they can be more than just a creative retreat — choosing the right one can launch your career.


How Galleries Support Their Artists

Credit: Anna Louie Sussman - Artsy

A regular reader of the news has likely seen headlines about a Damien Hirst show, a record price fetched for a Jeff Koons sculpture, or a new work of street art by Banksy. And there’s some visibility to the touchstones of an artist’s trajectory: group and solo shows at galleries, price appreciation and a good showing at auctions, and ultimately an appearance in a museum show or collection.

What’s less immediately visible to the wider world is the role that galleries play, and how a gallery itself becomes established.


How to Take the Pain Out of Self-Promotion

Credit: Artwork Archive

There’s no doubt about it—self-promotion can leave even the most confident artists running for the hills. It feels awkward and uncomfortable, not to mention you don’t want to come across as bothersome to the people around you.


5 Steps to Promoting Your Art on Facebook

Credit: Rita Job - Agora Gallery

Facebook can help you establish yourself as a professional artist, expand your web presence, directly connect you with over 1.8 billion users, and make it easier for those interested in your work to find you.


How to Find the Target Customer for Your Artwork

Credit: Artwork Archive

The best customers are not just the ones who buy your artwork once, they are the ones who will continue to buy your artwork for years to come. But, how do you reach more of these die-hard customers if you do not know who they are yet?


How to Show Artwork in New York City Galleries

Credit: Agora Gallery

As a professional artist you know the importance of representation by a well established gallery, particularly in New York City. You may also be aware that there are many ways by which galleries function as businesses in the US and elsewhere. In regard to the New York art market, galleries work with artists in one of the following four ways.


6 Most Common Mistakes in Artist Bios

Credit: Jessica Backus - Artsy

  • Hyperbolic praise
  • The “laundry list of accomplishments”
  • Artspeak
  • Spelling and Punctuation
  • Duplicating (or omitting) artist’s nationality, birth year, and death year
  • Letting bios get stale


12 Pieces Of Advice For Artists More Practical Than ‘Follow Your Heart’

Credit: Priscilla Frank - Huffington Post

“Follow your heart.” “Trust your gut.” “Find your voice.” “Stay true to your vision.”

It’s not that there isn’t merit to these oft-touted nuggets of wisdom for aspiring artists, it’s just that, sometimes, following your heart won’t help you pay rent on time.


The New Collector’s Guide to Understanding Art Pricing

Credit: Anna Louie Sussman - Artsy

Let’s say you’re ready to buy your first piece of art. You’ve visited a few art fairs, you’ve spent the last half-dozen Saturdays wandering the streets of Chelsea and the Lower East Side, and you’ve written down the names of artists and works you adore. You’re ready to co-habitate with one of these works. There’s just one thing you don’t understand: Where do the prices come from?


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